The Montreal Canadiens, longlstanding partners
Hockey has always had a special place in the hearts of the Lafleur team. Over the years, we’ve woven tight bonds with Quebec’s darlings, the Montreal Canadiens. So it’s no surprise that Lafleur is the Habs’ official hot dog! We can say we have «nos Glorieux» tattooed on our hearts! 2021 marks 20 years of partnership with the club, and we have more than a few surprises ahead for you to celebrate!
Back to basics
2020 will go down in the history books: there’s no denying the worldwide impact of the COVID-19 pandemic and all the challenges that came with it. 2020 was also a time where people got back to basics, focusing on what’s really important. At Lafleur, that translated into supporting multiple causes and community organizations, including Quebec’s sugar shacks. What’s more, the new signature “Chez nous, c’est Lafleur” underscores our local roots and values, but also the fact that, in 2020, our homes became our refuge, where we protected what matters most to us while waiting for better days ahead.
New image, new look
After 10 years with the same brand, there’s nothing like a change. Lafleur gets a logo makeover, cleaner and more modern looking, and revamps its packaging, continuing to leverage the classic Lafleur blue.
Good things come in small packages
Our P’tit Bonheur sausages have quickly become Quebecers’ favourite. Rightsized, fast cooking and versatile, they make the whole family happy, young and old alike. One more big little idea from Lafleur, the company that keeps moving breakfast forward.
A tradition that's more alive than ever
Today, Lafleur is an even bigger part of Quebec tradition than ever before. We’re crossing the province looking for people who just love to get together, summer or winter, wherever tradition lives on, around a table filled with foods produced right here in Quebec. Lafleur, at the heart of every gathering.
There's no stopping progress!
Always working hard to please you, Lafleur develops innovative new single-serve portions of our Grandma’s Cretons. It’s a product that’s made a lot of people happy, and it even won the Conseil de la transformation alimentaire du Québec’s award for best new or improved product!
Presentation of Lafleur d'or award for the first time
Because organizing an event takes time and preparation, the Lafleur d'Or award is created to give greater recognition to the tradition of family gatherings and celebrations here in Quebec. Since then, over 25 gatherings are awarded the coveted trophy.
Because we like to partner with the most traditional kinds of gathering, little by little Lafleur joins forces with veritable institutions in the province like LaRonde, Valcartier Vacation Village, BMR, the St-Tite Western Festival and Parc Jean Drapeau.
Lafleur is celebrating its 100th birthday!
100 years of tradition, of getting together and of family gatherings centred around good food. Despite a century marked by conflict and incessant change, Lafleur upholds the traditions and heritage that makes us unique. That’s why for 100 years, around here, it’s Lafleur!
More "authentic" than ever
Always with a view to offering products that are deeply rooted in Quebec tradition, Lafleur launches its “Authentic” line-up of products, each a testimony to our rich heritage of Quebec food expertise. For its other products, Lafleur is reaffirming its leadership position by replacing the product names with its logo.
Joining the Olymel family
They say there’s strength in unity. And it is exactly in this spirit that Lafleur merges with Olymel, a majority holding of the Coop fédérée, a cooperative movement with a membership that includes 50,000 Quebec agricultural producers.
Idea of the century?
Today it may seem like a no-brainer, but pre-cooked bacon hasn’t been around for ever. In fact, Lafleur, taking the lead once again, offers it to Quebecers for the first time in 1998.
He shoots, he scores
Lafleur scores a hat trick with former Habs superstar Guy Lafleur becoming spokesperson for our La Bonne Fourchette line of sausages. With a bit of help from “The Flower”, Lafleur carves out an even bigger place in the hearts of Quebecers.
Montrealers are also hungry for Lafleur
Lafleur products are in such high demand in Montreal that we open a new distribution centre in Laval!
A logo refresh, plus a bit of diversification
Our founder Alphonse Lafleur affectionately calls his products “the flowers of sausages” and it’s with a nod to this bit of history that we add 5 flower petals over top of our newly refurbished logo. Also new: Lafleur’s future flagship product: our famous bacon
La belle province is in love
Our plant works at full capacity to satisfy all those hungry fans out there with bacon, ham and sausage, so much so we hire over 150 people to help boost our staff.
Alphonse Lafleur would be proud
The future of the Lafleur brand is assured. An agri-business based in Lévis, J.N. Brochu Inc, acquires the company, seeing Quebec’s rich cultural heritage in the brand.
Big decisions ahead
The future unfolds for the company and important decisions need to be made, like whether or not to concentrate uniquely on selling wholesale.
Already 50 years
The company celebrates 50 years in business and if a lot of things have changed over the years, the quality of its products remains as high as ever. Order preparation centre, cold cut department, smokers, packaging section…just a few of the new additions to our facilities now organized along factory lines.
Lafleur in the news
Lafleur products appear in newspaper advertisements for the first time. The days when we distributed products only in the Quebec City’s central Limoilou borough are long over, as we begin distributing boudin (blood sausage), cretons, ham and more to the region’s grocery stores and butcher shops.
Growth that just doesn't stop
In terms of the number of staff as well as in the number of customers, the business reaches a very respectable size. A fleet of vehicles sporting Lafleur colours supply the retail market and, for the first time, wholesalers, too. The Lafleur family now has over 80 employees!
The modern era
With its traditions blending seamlessly with the march for progress, the company undertakes major renovations in addition to expanding its facilities and acquiring new equipment.
The family honours their father's dream
In the hands of his descendants, the company built by the late Alphonse Lafleur acquires new land and buildings.
Carrying on the family tradition
Alphonse, the founder, dies at age 52. His wife Olivia and her sons inherit a business that’s loved by Quebecers. But the era is not all sombre as the business keeps making excellent progress, to the point where it issues its first 200 shares at $100 each.
Lafleur gets wheels on
To respond to fast-growing demand, the company purchases its first delivery trucks!
The more the merrier
The Lafleur clan keeps growing, holding true to its original values. Although its reputation is made on fresh meats and cold cuts, the exceptional service it offers gives people plenty of other reasons to come back.
Where it all began
A local butcher named Alphonse Lafleur opens his shop on 5th Street in Limoilou in Quebec City. His business grows in popularity, to the point where people come from far outside Limoilou to buy his famous sausages.